Email Marketing

Finally, an email tool that actually knows your members

 Send precise, personalized messages directly from the CE21 platform.
No exports. No syncing. No guesswork. Just smarter communication
powered by your live member data.

A visual representation of email marketing strategies. The image shows a central text "EMAIL MARKETING" surrounded by various related terms such as "STRATEGY," "PRIZES," "SOCIAL MEDIA," "SUBSCRIBER LIST," "ANALYSIS," "ROI," "RELIABILITY," and "CONTENT." Two hands are seen writing on notepads, with additional items like a coffee cup, pens, and paper scattered around.

Why is sending a simple newsletter so complicated?

If you are like most association pros, you spend more time managing data than writing content. You have to export a list from your database, clean it up in Excel, upload it to a third-party tool like Mailchimp or Constant Contact, and pray you didn’t miss anyone.

It creates a cycle of frustration:

  • The “Unsubscribe” Fear: You worry about accidentally emailing members who already registered for the event you are promoting.
  • Data Lag: By the time you upload your list, it is already out of date.
  • Generic Blasts: You send the same generic message to everyone because segmenting your audience takes too many hours

Smarter email tools built for associations

We focus on the features that actually save you time. You get professional design tools, powerful automation, and the ability to target members based on what they actually do, all without leaving your screen.

Smart Lists that manage themselves
Forget about manual exports. Our “Smart Lists” are living queries that update in real-time. You set the criteria once, such as “Active Members who haven’t registered for the Annual Conference,” and the system automatically adds or removes people as their status changes. You never have to double-check if your list is current.

Set-it-and-forget-it automation
Stop babysitting your send schedule. Set up automated rules to trigger emails exactly when they are needed.

    • Renewals: Automatically nudge members when their expiration date is approaching.
    • Reminders: Send “Know Before You Go” emails to event registrants without lifting a finger.
    • Onboarding: Welcome new members with a scheduled drip campaign that introduces them to your benefits.

Templates that look like you
You don’t need a graphic designer to look professional. Use our drag-and-drop template system to create beautiful, branded emails. The system can automatically populate personal details, so you are always addressing your members by name, not “Dear Member”.

Real insights, not just open rates
Go beyond vanity metrics. Because your email tool is connected to your main data, you can see how communication drives actual behavior. Did that email lead to a registration? Did the renewal reminder result in a payment? You can track shopping trends and program completions directly from your campaigns.

A person's hands typing on a laptop, with a white envelope icon hovering over the screen, connected to a network of user profile icons against a blue digital background.

Email Marketing Key Features

Smart Lists

Create and maintain dynamic contact lists that automatically update for accurate, relevant outreach.

Intuitive Email Builder

Easily design customized emails using drag-and-drop features and pre-built or custom templates.

Advanced Reporting

Track performance with detailed reports on delivery rates, opens, clicks, bounces, and unsubscribes.

Exclusion Options

Exclude recipients who’ve already interacted with previous emails to avoid redundancies.

Explore CE21 Email Marketing

Join Braden Davis as he walks you through how our email marketing tool can help organizations more efficiently manage and optimize email campaigns within CE21.

Simplify Your Email Campaigns

Easily create and send emails that get noticed with our user-friendly email marketing tool. Whether you’re using it alongside our LMS platform or on its own, it’s built to save you time and make your outreach simple and effective.

Learn more with a personalized demo of our email marketing features.