Hanging with Hank: Exploring CE21’s Association Management Features

Mar 26, 2024 | Company News, Navigator, Platform

CE21 is committed to providing associations with comprehensive and user-friendly membership and learning management solutions. In this episode, Hank the Emu chats with Braden Davis, CE21’s AMS Product Manager, exploring how CE21’s association management software are designed for associations of all sizes. 

Hank: How does CE21 AMS streamline the association management process?

Braden: Absolutely, Hank! Our AMS is all about simplifying operations and enhancing engagement. Our cloud-based platform lets staff and users access everything they need with just one login. Plus, our integration with WordPress allows for seamless website management, providing a cohesive online experience that is more effortless than ever.

Hank: How does CE21’s AMS tackle membership management?

Braden: Our AMS automates the membership management process as much as possible. This includes automated invoice/renewal functionality, automatic recurring payments, renewing members into the proper member type for tiered memberships, and renewal and payment reminder emails. Our memberships are built around our “Groups” functionality, allowing associations to use the same principles for things similar to memberships but slightly different. For example, subscriptions, committees, sections, and automated groups can be pulled into custom directories, ensuring robust engagement. Our system supports credit card and ACH vaulting for effortless fundraising and payment processing. And let’s not forget about donations—our platform allows for easy donation tracking and goal setting, empowering associations to meet their fundraising targets effectively.

Hank: How does CE21 AMS handle this contact management and email marketing?

Braden: Our AMS offers smart lists and automated groups to streamline contact management. Staff can save valuable time using automated groups that update dynamically based on predefined criteria. Additionally, our system automatically collects legislative information based on contact addresses, allowing associations to target members by district for informed communication. And with our mass email marketing tool, creating, sending, selective resending, and tracking email campaigns is a breeze.

Hank: How does the AMS support website integration?

Braden: Our platform utilizes WordPress for a fully integrated website solution, allowing associations to create custom-branded sites seamlessly. Whether importing an existing WordPress site or starting from scratch, we ensure a smooth transition while enhancing design, usability, and integration with educational programming catalogs. The CE21 WordPress plugin makes managing content and resources even more efficient.

Hank: Are there any additional features or services that CE21 AMS provides?

Braden: Absolutely, Hank! In addition to comprehensive membership and website management, our AMS offers a searchable directory for users and sponsors, fostering connectivity within the association community. We also support classified ads, enabling associations to promote products, services, or job openings directly to members while offering exclusive pricing options. Regardless of size or budget, CE21 AMS is the associations’ ideal membership management solution.

Watch their entire conversation here:


Please note: This article is an edit of a previous post that referenced our former product name, “Lighthouse AMS.” While the name has changed, the core power, functionality, and commitment to unparalleled clarity remain the same in the CE21 AMS. We use a variety of related terms (including association management software and association management platform) to describe our robust solution.

author avatar
Hank the Emu
John Davis, CEO of CE21 by day and a part-time farmer, proudly raises Hank, the infamous emu. Hank serves as the inspiration behind CE21’s social media and blog, embodying a curious prehistoric bird eager to explore the world.

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