Why We’re Excited for the Associations West Seasonal Spectacular (And Solving the “Silo” Problem)

Nov 28, 2025 | Conferences

The team at CE21 is packing our bags to head to the CalSAE Seasonal Spectacular in Sacramento! While we always love the energy of the trade show floor, we are particularly excited about who attends this event.

We know that CalSAE brings together the heartbeat of the association world. This includes the CEOs, directors, and managers who keep non-profits and Association Management Companies (AMCs) running. We also know that for many of you, this time of year is about looking ahead. You are planning your 2026 education strategies, evaluating your member retention numbers, and trying to figure out how to do more with the resources you have.

That is exactly why we are thrilled to be setting up our booth this year. We aren’t just coming to hand out swag. We are coming to have a real conversation about unifying your member experience.


Moving Beyond “Tech Stack Fatigue”

If there is one theme we hear constantly from association directors and admins, it is the frustration of the “Disconnected Stack.” You have a platform for your webinars, a different database for your members (AMS), and a third tool for your annual conference registration and even more for email marketing and other essential functions.

Getting your data to flow between them is a headache, and the member experience often feels disjointed. And then there’s the support and cost.

At the Seasonal Spectacular, we are showcasing the CE21 Unified Platform. We have spent years refining an all-in-one ecosystem where your essential tools live under one roof:

  • The LMS (Learning Management System): A powerhouse for continuing education that doesn’t just host content; it actively drives non-dues revenue.
  • The AMS (Association Management Software): A robust membership database that speaks natively to your education catalog.
  • Event Management: From registration and attendance tracking to mobile apps, everything is handled in the same system where your members already live.
  • Plus, a full suite of engagement tools including the CE21 mobile app, live event portal, email marketing, classifieds, and member directories.


Why This Matters for the Association Professional

Whether you are an Executive Director trying to increase non-dues revenue or a Membership Manager trying to track engagement, a unified platform changes the game.

Instead of wrestling with integrations, you can focus on what you do best: serving your industry. When your LMS and AMS are one and the same, you get a 360-degree view of your members. You know exactly who is attending your events, who is buying your on-demand courses, and how to market to them effectively without exporting five different CSV files to figure it out.


Let’s Connect in Sacramento

If you are attending, we would love to meet you. Whether you are looking to replace a legacy system or just want to brainstorm ways to increase your education revenue in the coming year, stop by the CE21 booth.

Let’s talk about how we can simplify your technology so you can get back to the mission of your association. See you at the Spectacular!

author avatar
Reid Stillings

Learn More About Our Solutions

Ready to take the next step? Explore how our all-in-one system can help your organization grow, manage members, and host successful events.

LMS


Advance your educational programs with our powerful and adaptable Learning Management Platform (LMS).

Easily manage, automate, track, and report on all of your educational offerings.

Events


Streamline the management of your in-person, virtual, and hybrid events with our sophisticated, built-in event management infrastructure.

Simplify your workflow and deliver amazing events of any size.

AMS


Grow and engage your community with our Association Membership Software (AMS)

Automate recurring dues, group management, fundraising and more.