Hanging with Hank: Exploring CE21’s Bundle Features

by | May 31, 2024 | Company News, Navigator, Technology, Uncategorized

Bundles provide users value and flexibility while helping providers optimize their sales and product offerings. In this episode, Hank the Emu interviews Lisa Wise, Vice President of Products, to discuss how our bundle features work.

Hank: Can you explain bundles and why they benefit continuing education providers?

Lisa: Bundles are packages that group several products sold as a single unit at a set price. Bundles are incredibly beneficial for continuing education providers because they offer a strategic way to promote multiple courses or materials simultaneously, encouraging cross-promotion and increasing the total sales per transaction. 

Hank: Can you provide an overview of the various bundles that CE21 offers?

Lisa: Certainly. There are five main types of bundles that providers can create:

  1. No Discount Bundle: This type simply groups products together without a discount, allowing you to cross-promote similar products or promote a speaker or topic. 
  2. Discount Bundle for All Products: This is our most popular bundle. In this type of bundle, customers must purchase all the products in a group to receive the discount.
  3. Quantity-Based Discount Bundle: The discount is based on the number of products purchased; the more products bought, the higher the discount.
  4. Fixed Kit Bundle: Providers can customize the pricing of each item to create a fixed price for the entire kit.
  5. Build Your Own Bundle: This option allows customers to select and combine products throughout the catalog based on their preferences. As they add more to their bundle, you can offer them greater discounts. 

Hank: How do these bundles enhance the user experience for those seeking continuing education?

Lisa: Bundles significantly enhance the user experience by providing flexibility and value. For instance, with the Build Your Own Bundle feature, users can customize their bundles, adding items directly from the shopping cart, which makes the process seamless and user-friendly. Moreover, when users are eligible for a better bundle deal, they are alerted and allowed to adjust their selections to take advantage of the best rates, ensuring they always get the best value.

Hank: How do bundles help providers with product management?

Lisa: Bundles simplify product management in several ways. Unpublished products are automatically removed from the bundle sales page, ensuring that only available items are promoted. Providers can easily monitor the publication status of bundles through the manager’s product list, which helps them keep track of what’s currently being offered and make necessary adjustments quickly.

Hank: Are there additional financial benefits for users who choose bundles over individual course purchases?

Lisa: Yes, indeed. When users purchase bundles, especially the quantity-based discount bundles or the build-your-own bundles, they often receive graduated savings based on the number of products they buy. This makes the courses more affordable and encourages users to enroll in more courses than they might have otherwise, enriching their learning experience.

Hank: Could you elaborate on how bundles aid in cross-promotional efforts?

Lisa: Bundles are excellent for cross-promotion because they allow providers to package popular courses with less well-known ones, thus giving exposure to a broader range of offerings. For example, a high-demand course can be bundled with a newer or niche course, increasing the likelihood that users will explore and enroll in both. This strategy helps drive sales across the entire catalog rather than limiting it to top-performing courses.

Watch their conversation here: