Hanging with Hank: Exploring NEW Classified Ad Tools

by | Jan 29, 2024 | Company News, Navigator, Technology, Uncategorized

In the ever-evolving landscape of association management, CE21 is proud to introduce a groundbreaking feature that provides a new valuable service for members while transforming how associations generate revenue. CE21’s catalog is now equipped to enable the direct sale of classified ads promoting products, services, or job openings, with the added convenience of providing discounts to members. In this episode, Hank the Emu chats with Braden Davis, CE21’s Affiliate and AMS Manager, exploring how our new Classified Ad tools will help your association provide a valuable service while generating non-dues revenue. 

Hank: What are Classified Ads? 

Braden: Classified ads are short and to-the-point advertisements placed in a dedicated section of your CE21 catalog. They advertise products, services, or job openings and are commonly used by individuals, small businesses, and non-profit organizations. CE21 now offers the ability to sell those directly from your catalog. This means associations can directly sell ads that showcase products, services, or job openings while enjoying the added advantage of offering exclusive discounts to members.

Hank: How do CE21’s clients use these tools? 

Braden: The process begins with a separate sign-up by our client, granting access to this innovative feature. Once enrolled, associations can utilize user-friendly resources to set up pricing structures, customize ad content, and define parameters such as the number of images, characters, and ad duration. The beauty of CE21 lies in its all-in-one system, enabling associations to provide discounts to their members for ad space effortlessly.

Hank: What is the poster’s experience like? 

Braden: For those placing ads, CE21 ensures a streamlined experience. Buyers can easily access fee plans on the Fee Plan page, providing clear pricing for ad space. Posters can choose a plan that best suits their needs. Once purchased, the ad creation process is straightforward, with a form feeding content directly into the classified ad. Posters can review and edit their ads before submission, ensuring their listings align with their goals.

Hank: How easy is ad approval? 

Braden: Approval is a breeze with CE21’s Classified Ads Module. Staff members are automatically notified upon ad submission, making the review process efficient. Posters can edit published ads, but any changes require approval. Once the objective is achieved – whether filling a job role or selling an item – posters can mark their ads as Sold/Completed, seamlessly removing them from the catalog. 

Hank: What is the searcher’s experience like? 

Braden: For searchers, intuitive ad categories simplify finding the desired item or employment opportunity. The internal messaging system facilitates easy communication between searchers and posters. The searcher can even email the poster in the classified details using the quick email tool. All while keeping the poster anonymous.

Hank: How will these tools impact our clients? 

Braden: CE21’s Classified Ads Module represents a paradigm shift in association revenue generation. With its user-friendly features and seamless processes, associations can monetize their catalog space and enhance member engagement. As we embrace the future of association management, CE21 leads the way with innovation that empowers and transforms.

Watch their entire conversation here: