By Hank
In today’s ever-changing online landscape, it is vital to understand the importance of professional website services in our disruptive world. These services provide crucial security measures and ensure optimal performance that elevates the user experience, enhances SEO, and keeps your association competitive. In this episode, Hank the Emu chats with Rick Rutherford, our VP of Industry Outreach, to explore how CE21’s website services can take your association to new heights.
Hank: Could you introduce our audience briefly to your expertise and the services you provide?
Rick: During my career, I’ve had the privilege to design over 400 websites for associations. I’ve seen a lot of changes in website development during that time. At CE21, I focus on building websites on the WordPress platform and transforming them to meet our customers’ evolving needs. Whether it’s updating design, improving usability, migrating existing sites, or integrating educational programming catalogs, I aim to provide comprehensive solutions that help associations deliver greater value to their members. I can also help with special projects you may have.
Hank: What makes your approach to website migration unique, especially in the context of updating design and improving usability?
Rick: Your website has never played a more essential role than it does today. Most of your members will never set foot in your association’s office, that’s if you still maintain a physical office today. To them, your website is your office. With that in mind, it’s important to ask yourself, is it an inviting and comfortable place to visit? Is there information and help easily available to a visitor? The most important to consider is whether your website accurately reflects your organization’s mission and vision. Does it support your goals? The bottom line is that it should.
Migrating a new customer to their CE21 website starts by creating a seamless transition. It’s not just about moving your data from one place to another; it’s about ensuring your new website accurately reflects and supports your organization. It utilizes the technology available to provide a look and feel that delivers a great experience for the end user that will promote return visits.
We do this by creating a collaborative environment between CE21 and the association’s staff assigned to the project. Through detailed planning, understanding the customer’s vision, and implementing the latest design and usability standards, together, we will develop a website everyone can be proud of.
Hank: How do you incorporate our client’s educational programming catalog, and what benefits does it bring?
Rick: Because our AMS and LMS reside within the same system, we seamlessly incorporate the educational catalog into the website navigation. This ensures consistency in design between their catalog and website. The benefits are immense – from expanding your reach to helping your organization become a centralized hub for educational resources. It’s about enhancing the online learning experience for both educators and learners.
Hank: What kind of special projects can you help with?
Rick: The most common requests I receive are to create a micro-site for an upcoming conference or pages dedicated to special programming or services that need their unique design to stand out and deliver an impactful message to visitors. We’re here to help you make that happen.
Hank: How can someone contact you to get the ball rolling on using CE21’s website services?
Rick: Getting started with CE21’s website services is easy. You can contact me directly at rick@ce21.com, and I will guide you through the process. This collaborative approach ensures we deliver a website that meets or beats your expectations. In a highly competitive online landscape, staying up-to-date by utilizing the latest web trends and technologies can give your organization a significant edge. A modern and well-maintained website can attract and retain visitors, keeping you ahead of the competition.
Watch their entire conversation here: