Hanging with Hank: Exploring Member Management
By Hank
Hank the Emu chats with Braden Davis, CE21’s Affiliate and AMS Manager, to explore some of the member management features of our Lighthouse Association Management Service (AMS).
Hank: Welcome, Braden! As CE21’s Affiliate and AMS Manager, what are some of the highlights of our Lighthouse AMS platform?
Braden: We designed the platform to be the most powerful and affordable membership management system accessible to any association, regardless of size or budget. One of the best examples of this is that it combines the AMS (Lighthouse) and LMS into one platform. Staff can find membership and profile data, certification logs, registrations history and more. Members can easily access all of their membership information, donation information and continuing education. We even have a webinar to walk our clients/tenants through the basics of our membership management.
CE21 offers a range of professional and company-based memberships that meet the diverse needs of an association including automated membership renewals with our recurring payment and credit card vaulting features. We focus on automation to free up staff so they can turn their attention to their members in the ever changing association world. With our integration with WordPress it makes it easy for staff to keep their website up to date with the most relevant content. CE21 also empowers organizations with internal and external tagging, the creation and exporting of lists and direct email to their members, even as targeted as only the registrants who registered for last year’s conference but have not registered for this year’s conference.
Hank: It sounds like there are a lot of ways that organizations can organize their members in our system. What is a feature you think we should highlight in particular?
Braden: One tool that is especially versatile is our Smart List feature, which is a query and criteria building tool. Using our Smart Lists, you can build your own custom query to pull a list of customer and company contacts that fall into those categories and email them. You can also export the lists and use them for reporting. Additionally, our system runs regular checks to make sure if people have been added that meet criteria or if they no longer fit the criteria, keeping your smart list fresh with living updates. Another super cool feature is that we have a legislative information tool to ensure you have the most up to date political district information for all your contacts. Learn more about our Lighthouse AMS features.
Hank: Can you tell us about any upcoming features we can look forward to?
Braden: Coming soon, we will be launching our Mass Email Marketing tool. This will give a streamlined look to our email appearance, provides reports and analytics from email campaigns, ability to unsubscribe, and allows for scheduling emails. This Mass Email Marketing tool will work hand in hand with the Smart Lists I mentioned. Stay tuned for more!
Watch their full conversation here: